Today I am going to introduce you to Jim McCarthy.
In this episode we discuss the dramatic shift within the Internet and how it’s impacted businesses. Getting the type of experience that makes you a better leader and business first.
Understanding the components that leads to your success. Multiple ways to monetize. An app that tells you what live events are going on in your area.
Along with lots of the other behind-the-scenes details that Jim shares with us with regards to growing his business to some pretty impressive levels with his partners.
In This Episode:
- An idea created out of a long commute
- The CB radio of the 90’s
- The big shift with the internet
- Moving from the perspective that a website is an online flyer about your biz
- Monetizing efforts online
- Mass customization
- The ability to give a large number of people a custom experience
- Helping users get out to live events in their local email
- Seeing the trend by helping another brand first
- GEO cities- The first place you could free websites
- Seeing others fail and using it to your benefit
- Getting the type of experience that makes you a better leader and business person
- Getting enough momentum in your business
Jim McCarthy is the co-founder and CEO of Goldstar. An 18-year veteran of the Internet and e-commerce, Jim has spent his entire career in high-growth businesses and likes to share his knowledge and insight with others. He’s theeditor and main contributor to SellingOut.com,a website for live entertainment and arts marketers. He’s the curator and co-founder of TEDxBroadway. He’s spoken at conferences all over the world, including TED, SXSW, INTIX and more. His articles have been in Forbes, Fast Company and Business Insider. Jim studied English at Harvard University and received an MBA at UCLA Anderson School of Management.
Connect with Jim:
Jim’s Favorite Book or Program:
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
- Positioning: The Battle for Your Mind by Al Ries
- Dig Your Well Before You’re Thirsty: The Only Networking Book You’ll Ever Need by Harvey Mackay
Jim’s Favorite Tool or Technology:
Jim’s Favorite Quote:
It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so. — Mark Twain