119 – Using ingenuity to fast track growth

Jason Bolt

Jason Bolt is the Founder and CEO of Society43 , the company designs and sells officially licensed sunglasses and assorted accessories for 80 large universities. They’re also contracted as official NBA outfitters for their specs, which are hand-built in the U.S.

Jason tapped into the fan passion of millions. Creating unique on demand products that expresses fan support to their favorite teams, his company has grown exponentially using already available resources thus skipping most of company start up musts.

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In This Episode:

  • How to do free and effective product testing
  • Where to find the best points of sale
  • How 15 emails can pay off big time
  • Preparing your case
  • Travis shares a parallel story on ingenuity
  • How building a demand equates to having no inventory
  • The importance of being dynamic to market demand or lack of
  • Partnering keeps quality production work more manageable
  • Find out Jason’s bottlenecks to growing his business
  • Dealing with shrinkage issues
  • How ________ and ______________ the business amounts to significant learning and growing
  • Important Lessons Jason learned growing his business
  • The difference between Founder and CEO
  • Working in the business vs. Working on the business
  • The importance of strategic relationships
  • Travis shares his favorite business mapping tool and why

Show Notes:

Jason’s reading recommendation for taking your business to the next level is:

Jason’s Tool/Technology Recommended for Growing your Business and Income is:

Jason’s Favorite Quote for Fellow Entrepreneurs:

  • Life is what happens while you’re busy making other plans. — John Lennon
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