120 – Advice for Growing a Thriving Brand

Jeff Staple

In this episode, I am going to introduce you to the creative genius Jeff Staple. In 1997, Jeff built 3 tiny businesses from scratch! nada! No college degree – no business background, working 3-4 jobs to finance his dream. Today, his clients include HBO, Levi’s, Sony, Microsoft, Nike, Burton Snowboards, LVMH, Uniqlo, Kid Robot, Kia and ESPN. —- How’d he do it?

Jeff Staple (aka jeffng) is an established graphic and fashion designer, curator, branding expert, footwear aficionado, and all-around creative visionary. He founded Staple Design, Inc. in 1997: now a well-known streetwear brand (@StaplePigeon), creative consulting agency (Staple Design) and retail store (@ReedSpace, which opened in 2002). Over the years, Jeff has taken Staple’s motto, “A Positive Social Contagion” to whole new levels, spreading his instinctual design know-how and fresh knowledge across all media platforms and worldwide.

Connect with Jeff Through:

In This Episode:

  • The driving force to keep going despite the ________ and ______
  • Developing the attitude of changing situations in your favor
  • Learning keen perception
  • What makes a Picasso?
  • The popular but wrong notion about the successes in business
  • What Jeff did to manage all 3 businesses at the same time and keep them profitable
  • The best time to go after your dream
  • Right brain vs left brain – can you be both?
  • You don’t have to do EVERYTHING, really!
  • The one thing Travis suggests not to delegate
  • Jeff’s definition of “mentors” and how he grows from them
  • The Mastermind Effect Explained
  • Jeff’s Best Advice to entrepreneurs (you don’t want to miss this!)

Show Notes:

Jeff’s reading recommendation for taking your business to the next level is:

Jeff’s Tool/Technology Recommended for Growing your Business and Income is:

Jeff’s Favorite Quote for Fellow Entrepreneurs:

  • Get busy living or get busy dying. — Andy (Tim Robbins in Shawshank Redemption)
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