143 – [1 of 2] Adding a Membership Model to Increase Your Revenue and Profits with Robbie Kellman Baxter

In this episode am going to introduce you to Robbie Kellman Baxter. Robbie is the author of “The Membership Economy”. During this interview we talk about a brilliant strategy of shifting your business from a transactional model to a relationship model which I believe will apply to practically every business.

There’s several reasons why I love this change in the mindset. However from a business owner standpoint the financial benefits can transition you from a vicious seasonal up-and-down cycle sometimes profitable business to a consistently profitable business.

Beyond the shift from transactional to the relationship model there’s several other key things we talk about in this episode, so be sure and grab something to take notes with.

Connect with Robbie:

In This Episode:

  • How to keep evolving and delivering your missions
  • Remaining constant
  • Using __________ to grow your business
  • Developing relationship through subscribers
  • Getting to your mission for your customers
  • An simple way to get to your priority
  • Transactional relationship vs. long term relationship
  • How to become a trusted community

Robbie’s Bio:

Robbie’s Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies.

Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting.

She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News.
Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS models, subscription models, and the implications of social mobility.

She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate and retain new leads and customers.

Show Notes:

Robbie’s Favorite Book or Program:

  • Leadership BS by Jeffrey Pfeifer
  • Getting to 50/50 by Sharon Meers and Joanna Strober

Robbie’s Favorite Tool or Technology:

  • Skype
  • Google drive

Robbie’s favorite quote:
What would you do if you knew you could not fail?