188-1: Challenging Your Perspective About Work and Money with Brad Martineau

Today I am going to introduce you to Brad Martineau. He was one of the early employees at Infusionsoft.

During his time with Infusionsoft he saw a need that was not being met between the Infusionsoft users and the application.

He then developed applications that gave users more of what they wanted which he turned into a business.

Shortly after that he went on to build another business that focused on the big picture aspect of helping businesses to be more strategic and get things up and running in a more effective and productive way.

Brad is an extremely sharp guy that has a very unique way of looking at things.

I thoroughly enjoyed our interview and I think you will too. I’m always looking for ways to rethink or refine my thought process. I have a tendency of being a workaholic because I like what I do so much.

However, in this interview some of the things that Brad shared challenged me to try and think of things a little differently.

In This Episode:

  • Brad didn’t realize he was meant to be an entrepreneur
  • Leverage and master automation to make more money
  • The elusive balance of left and right brain thinking
  • Focusing on end results and not the process
  • Defining the client’s journey
  • The process of “unpack your brain”
  • Picking the right strategy and not just the right tool
  • The arduous process of finding something that works
  • Brad defines financial success


Brad Martineau is the CEO and Chief Baller at SixthDivision. Over the last 4 years Brad and his team have taken SixthDivision from an idea and turned it into a multi-million dollar services and consulting brand that is the most trusted resource for entrepreneurs looking to leverage automation to convert more leads into clients.

Their super power is helping entrepreneurs design and build a client journey that systematically delivers amazing experiences so the business can get more clients with less stress and less headache.

They have worked with thousands of entrepreneurs ranging from Dave Ramsey’s EntreLeadership group, Digital Marketer, Frank Kern, and Joe Polish, to many more less-visible but equally impactful businesses.

Connect with Brad:

  • brad -AT- sixthdivision.com
  • plusthis.com

Show Notes:

Brad’s Favorite Book:
— Ready, Aim, Fire by Michael Masterson
— Loving What Is by Byron Katie
— Inside Out Revolution by Michael Neill

Brad’s Favorite Programs:
— Working with a performance coach

Brad’s Favorite Tool or Technology:
Google Docs
— His personal calendar

Brad’s Favorite Quote:
Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. — Dale Carnegie

Download the Full Episode: