193-1: A Strategic Approach To Your Success [From 0 To 18M+ Downloads] with Carter Thomas

Today I am going to introduce you to Carter Thomas.

Carter has had some very impressive levels of success and wealth creating apps that have generated millions of downloads.

In this interview we discussed Carter’s transition from struggling to survive to one of the most prolific app creators around.

I feel like his lessons and strategic thinking are something that a lot of businesses are missing.

So even if you’re not interested in creating an app there’s lots of valuable Business insight in this interview.

Carter is super sharp and really holds very little back. He also shares where you can get a lot of his tactics and strategies for free along with becoming a part of some of his paid programs if that’s something that’s important to you. We cover a lot in this episode so be sure and bring something to take a note.

In This Episode:

  • Starting out as a web site developer for attorneys
  • Carter enters the app business
  • Systemization facilitates a huge growth pattern
  • From brisk growth to a hockey stick
  • Building a better mousetrap
  • How the apps were monetized
  • Blog traffic blows up
  • Becoming an internet marketer
  • Selling app templates becomes problematic
  • App courses become the core of a business


Carter Thomas is a marketer and strategist in the mobile app space.

Since 2011, Carter has published over 1,500 apps on multiple platforms that have generated 18M+ downloads. Since early 2013, Carter has built and sold 5 separate app portfolios to private buyers. Along with apps, Carter’s blog, Bluecloud Solutions, has reached over 2.5M visitors and been responsible for over 100M downloads from the readers who implemented his strategies.

On the weekends, you can find Carter swimming in Hawaii, looking for new investments and working on his next creative project.

Connect with Tom:

Show Notes:

Tom’s Favorite Book or Program:

  • The Slight Edge by Jeff Olson
  • Shantaram by Gregory David Roberts

Tom’s Favorite Tool or Technology:

Tom’s Favorite Quote:

The “This Is Water” Commencement Address to the Kenyon College Class of 2005 by
David Foster Wallace

Download the Full Episode: