195-2: Building An Empire with Steli Efti

Steli Efti is the founder of Close.io and ElasticSales and he is the author of The Ultimate Startup Guide to Inbound Sales.

In this episode we talk about a wide range of things associated with lead generation and sales. Two topics that I see a lot of businesses struggle with. Steli is one of the few people that can discuss this topic from any context and still stay on point which is a testament to depth of competence.

Another one of the things that I really like about this interview is Stelies level of energy. Notice that in our conversation still he explains that English was not even his first language when he got here 7 to 8 years ago although he’s quite well spoken now. This is a another testament to how focused and dedicated he is with what he’s doing.

In This Episode:

  • Helping telemarketers enter the digital age
  • Compiling data you can trust
  • The importance of duplicating personal efforts
  • Start at the top of the funnel
  • The art of closing the deal
  • Every company has a sales ____________
  • Lead generation trumps everything
  • The importance of defining your customer
  • Why the refinement process is crucial


Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, adviser to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.

Connect with Steli:

  • steli -AT- close.io

Show Notes:

Steli’s Favorite Book or Program:

Steli’s Favorite Tool or Technology:

Steli’s Favorite Quote:

“The difference between a hero and a coward is that a hero acts despite his fear while a coward is held back by it.”

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