199-2: Growing Your Business Through Virality with Josh Ledgard

Today I am going to introduce you to Josh Ledgard.

He is the co-founder of KickoffLabs — a tool that helps you grow your list through virality.

In this interview Josh shares a lot of the elements of that have put him on the path to owning and operating a very profitable business that’s nearing the million dollar mark in a relatively short period of time.

As always we dive into the elements that have made him successful as well as useful lessons that you can apply to your own business.

In This Episode:

  • Charging too little can cost you big
  • Identifying weighted costs
  • Don’t be afraid of little failures
  • Determining KPI’s for a SAAS business
  • A low churn rate helps the business
  • $1 million dollars in revenue comes within reach
  • The constantly evolving nature of goals
  • The importance of a great support staff


Josh cut his teeth in product development at Microsoft, was the VP of product development at a successful funded startup, and most recently bootstrapped KickoffLabs into a 1M ARR business. Outside of work he spends time with his family and plays competitive adult baseball.

Connect With Josh:

  • josh -AT- kickofflabs.com

Show Notes:

Josh’s Favorite Book or Program:

Josh’s Favorite Tool or Technology:

Josh’s Favorite Quote:

“If it’s worth doing it’s worth doing well and if it’s not make a point of saying no”

Download The Full Episode: