202-1: Innovative Growth and Monetization with Paul Loeb

Today I am excited about introducing you to Paul Loeb.

Paul is a another young entrepreneur that is a great case study of taking action.

I’ve been bringing you several young entrepreneurs lately because I want you to see how important it is to constantly take action even if you’re not sure of what the next steps are to be once you take that action.

Your knowledge comes from the act of doing. In this episode we talk about several of the businesses that he’s started. What it took to finally start getting traction.

How he created a business in one vertical. And then began creating other businesses that fed directly into one another.

This is a brilliant way to grow multiple businesses at the same time because you’re driving revenue from your other businesses.

As always there’s a lot to take away in this episode.

In This Episode:

  • Lessons that should inspire you to think differently
  • Finding ways to provide value quickly
  • Reversing the sales process to make the sales easier
  • Finding a way to get paid to do a hobby
  • Taking constant action to get to the next step
  • A clever way to monetize (the opposite that everyone had done)
  • Building an App
  • Creating a beta test that will fast track an idea
  • Creating a paid membership plan
  • Taking constant action
  • Excelling in sales by _________
  • Selling one of his first businesses for 6 figures (by the age of 24)
  • Growing a profitable business in an industry that is getting annihilated
  • Focusing on the opposite


Paul Loeb, the 28-year-old CEO of DropTrack – an innovative file-hosting service providing simple marketing tools for artists and producers – has been playing at the intersection of music and tech since childhood.

Loeb began his career by assisting computer-illiterate neighbors in Aurora, CO, eventually hosting a web server from his home as a teenager. At USC, Loeb created the award-winning www.usc.edu/transportation website, expediting campus transportation and parking for over 80,000 students, faculty, and staff. Next, he co-founded Portcard, a Facebook app helping protect children from internet predators, partnering with the Boys and Girls Club of America. He went on to co-create Fresh Intermedia, a freelance app and web development company, making websites and apps for musicians, hospitals, real estate companies, and more. Loeb’s creative character, as much as his business ethos, has always been influenced by technology.

The intersection of music and tech sparked Loeb’s interest in EDM. As a DJ and prolific producer with dozens of collaborators, it only made sense for him to start an indie record label.

His NoEgo Records is now home to 65 artists. Today, Loeb is applying his expertise to help up-and-coming artists meet their goals via DropTrack.DropTrack is music marketing software for managing relationships with music industry contacts, streamlining processes for both content providers and consumers. Loeb’s experiences led him to create DropTrack’s feedback analytics, customized demo uploader, and branding tools, so artists can promote music in a more personal, professional, and successful way.

Resources Mentioned During The Show

  • Google Ad Words

Connect with Paul:

Show Notes:

Paul’s Favorite Book or Resource for Biz:

Paul’s Favorite Tool or Technology:

Paul’s Favorite Quote:

“When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.”

— Steve Jobs

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