70 – Using PR to Grow your Business

Steven Le Vine

If you’ve never thought about using PR to grow your business. Then I believe that you’ll really enjoy this interview.

In this episode, I’ll introduce you to rock star entrepreneur Steven Le Vine where we’ll talk about positioning your business a little differently.

Instead of advertising your business or what you offer.

What if your business was part of the news?

Sounds a little strange?

Stay with me for a minute.

Steven is the founder and president of grapevine pr + consulting, one of America’s foremost full-service lifestyle and entertainment PR and strategic consulting firms.

A gifted and well-respected media influencer, Steven blends his acute sense of what sells with his intense skill to spin creative story ideas, bringing his clients vast exposure in countless top-tier media outlets, including everything from The Hollywood Reporter and The New York Post’s “Page Six” to the Wall Street Journal and CNN. All of this culminates into meticulously crafted, large scale campaigns that targeted influential demographics.

In 2011, he was named a rising star in Global Business Magazine. In 2012, he was a recipient of an award called Power 30 Under 30 which is basically, an award given by APEC SOCIETY.

As a frequent columnist from Forbes, Entrepreneur and Fast Company, Steven has covered topics ranging from entrepreneurship to PR to entertainment. Steven enjoys the stark contrast between pop culture and high culture, which allows him the ability to view different audiences and to understand how best to position clients before them.

Connect with Steven through:


In This Episode:

  • Why you need PR to grow your business
  • Tips and strategies to generate strong market awareness
  • The top priorities to focus on when creating PR marketing campaigns
  • How to parlay the results into other platform
  • The key to writing meaningful messages
  • Know why it’s so important to know your audience target
  • The common mistakes people with PR

Show Notes:

Steven’s reading recommendation for taking your business to the next level are:

  1. Anything You Want by Derek Sivers

Steven’s tool/technology recommended for growing your business and income is:

  1. Evernote

Steven’s favorite quote for fellow Entrepreneurs:
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” by Simon Sinek

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