71 – Using Innovation to Grow your Business

Braden Kelley

I’m curious.

Do you ever spend time thinking of ways that you could completely separate your business from your competition?

Something that clearly says to everyone, that your company is the better choice?

If you don’t, I would encourage you to start.

I made this mistake several years ago. When we dominated for a certain category. I had gotten so used to being on top that it felt like I didn’t need to worry about this.

Boy was I wrong. Then when I realized what happened it was too late.

If any of this applies to where you’re at in your business today. Then I believe you’ll really enjoy this episode.

I’m going to introduce you to rock star entrepreneur Braden Kelley.

Braden Kelley is a popular Innovation and Social Business Speaker, author, and trainer.

Braden has been advising companies on how to increase their revenue and cut their costs since 1996. He has maximized profits for companies while living and working in the UK, Germany, and the United States. Braden earned his MBA from London Business School.

Braden is also a co-founder of the popular InnovationExcellence.com. Innovation Excellence is the home of the global innovation community which has built a group of over 19,000 members from 170+ countries.

His international clients include Microsoft, Misys, HomeAway.com, Roche Diagnostics, Millicom International Cellular, Wunderman, and more.

Connect with Braden through:

http://bradenkelley.com
http://innovationexcellence.com
http://facebook.com/InnovationExcellence
http://twitter.com/innovate
http://linkedin.com/in/bradenkelley
http://plus.google.com/104368127799333509800

In This Episode:

  • Why you need to innovate as a business owner
  • What is innovation and what it means to a business owner
  • What the 3 main Components of Innovation are
  • How to use innovation to take your business to the next level
  • Why operational excellence is important
  • What creates RISK when not innovating and investing
  • The difference between invention and innovation
  • Learn what collaborative thinking or partnership is all about
  • Incremental versus disruptive innovation

Show Notes:

Braden’s reading recommendation for taking your business to the next level are:

  1. MBA Program of London Business School

Braden’s tool/technology recommended for growing your business and income is:

  1. Pencil and paper

Braden’s favorite quote for fellow Entrepreneurs:
“Every act of creation is first of all an act of destruction.” by Pablo Picasso

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