77 – Getting the Details Right to Protect and Grow your Business

Deborah Sweeney

If your anything like me, trying to keep up with all of the reporting requirements, By-laws, Minutes and 50 other things to keep your business protected and in compliance can be intimidating and overwhelming.

Things like. Did you choose the right structure for your future plans?

Are you following the proper guidelines that help insure that your assets are protected if something happens?

Should you separate the assets of your company to limit liability?

These questions and many others are not just for big corporations. In fact, the answer to these questions can have a very serious impact on you personally.

That’s why I am excited to introduce you to rock star entrepreneur Deborah Sweeney.

Here’s the background on Deborah.

DEBORAH SWEENEY, MyCorporation Business Services, Inc.

As CEO of MyCorporation Business Services, Inc. (“MyCorporation.com“), Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With her experience in the fields of corporate and intellectual property law, Deborah has evolved from lawyer to business owner. She has extensive experience in the start-up and entrepreneurial industry as she has been involved in the formation of hundreds of thousands of businesses for MyCorporation.com’s customers.

Ms. Sweeney received her JD & MBA degrees from Pepperdine University. She is active in the community and loves working with students and aspiring entrepreneurs. She serves on the Board of Regents at California Lutheran University and is a founding member of Partners of Pepperdine. Deborah has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in the areas of corporate and intellectual property law.

Ms. Sweeney is also well-recognized for her written work online as a contributing writer with top business and entrepreneurial blogging sites. She is a regular contributor on Forbes, American Express, She Takes on the World, YFS Magazine, Empower Me! Magazine, and Business Insider among many others.

In her ‘free’ time, Deborah enjoys spending time with her husband and two sons, Benjamin (8) and Christopher (6). Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood.

Connect with Deborah through:


In This Episode:

  • Top 5 misconceptions that keep you from taking the steps necessary to protect your business, assets and brand
  • Multiple facets of incorporation
  • Separating assets and liabilities
  • Setting up multiple business corporations for a small businesses
  • Understanding the importance of documentation on operating agreements, by laws of agreement, partnership agreement, etc.
  • Where to get helpful resources for your business
  • Learning to filter which advice
  • Trade marking your brand
  • What prevents a business owner from getting the next million dollars

Show Notes: (The resources mentioned in the show)

Deborah’s reading recommendation for taking your business to the next level are:

  1. Onward by Howard Schultz

Deborah’s tool/technology recommended for growing your business and income is:

  1. iPhone
  2. Outlook

Deborah’s favorite quote for fellow Entrepreneurs:
“People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” by Mary Kay Ash

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