28 – Rand Fishkin

Rand Fishkin

Do you use inbound marketing in your business?

Are you still using the old strategies that are NOT effective anymore?

Join us as we go DEEP with Rock star Rand Fishkin!

Rand is the CEO and co-founder of #1 SEO software company in the world; SEOmoz.

Important side note: Now before your eyes glaze over and you start thinking this is going to be some geeky tech conversation. Listen in. Things are changing again these days..and this guy is ahead of the curve. Trust me, it will make more sense when you hear what we’re talking about.

anyways… back to his incredible accomplishments

He has co-authored The Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30.

Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare.

Not only is Rand brilliant… he’s a great guy too!

Connect with Rand through:

Important side note: Rand and his team have created lots of useful slides shows that you’ve got to check out.


In This Episode:

  • Learn his secret for doubling revenue every year
  • How to use a simple tool that attracts visitors to your site
  • Understanding serendipity and how it applies to the big picture strategy
  • Learn tactics on Content, Social media, Email Marketing, Search Engine Optimization, Public relation, Press releases, and much more

Show Notes:

Here are the resources mentioned in the show.

Rand’s reading recommendation for taking your business to the next level are:

  1. The Billionaire Who Wasn’t: How Chuck Feeney secretly made and gave away a fortune without anyone knowing by Conor O’Clery
  2. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely

Rand’s tool/technology recommended for growing your business and income is:

  1. Workday – HR Software/Management Tool
  2. Unbounce – Build high converting landing pages in minutes

Rand’s favorite quote for fellow Entrepreneurs:

“When I was a young man I valued intelligence
And as I become an older man I value kindness”

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